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Is Your Business Card Bringing You Business?
Square business card concepts for Total Health Chiropractic – http://www.thchiropractic.com/ Typically, many hours are spent deciding on the logo, layout, and tagline to include on a company’s business...
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Your Unique Selling Proposition
What’s a unique selling proposition (USP)? First the Wikipedia explanation: “The unique selling proposition (a.k.a. unique selling point, or USP) is a marketing concept that was first proposed as a...
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How Premiums Work Better Than Coupons and Discounts
What is a Premium? A premium is anything of value that you offer a prospect or client in exchange for taking an action that you direct them to. This could include an incentive or a gift. The right...
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How to Be the Master in Your Field
Pablo Picasso created paintings the world has marveled at for decades. Looking with awe at these masterpiece creations, it would be perfectly logical to imagine that the distinctive brush strokes were...
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Do You Have Customers or Clients?
Most business owners and company executives use the terms “customers” and “clients” interchangeably without fully realizing that there is a meaningful difference between the two. Understanding the...
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Please Don’t Buy!
One of the most important steps you have to take in order to attract ideal customers and grow your business is to actually know who those ideal customers are. That’s the first step that many...
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Direct Mail is alive and kicking!
You may have heard the hype that direct mail has died and gone to junk mail heaven. Don’t believe it. That talk comes from people who have never learned how to use direct mail correctly and effectively...
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Beware the Cycle of Doom
The cycle of doom is the nightmare of every business owner and salesperson who works to attract prospects and customers. It occurs when you find yourself without a steady, predictable stream of...
View ArticleOptimism, Poetry, and the Entrepreneurial Spirit
Optimism is not a trait born necessarily out of good fortune. Edgar Guest was 11 years old in 1893 when his father lost his job. Barely a year earlier, the family had emigrated from Birmingham,...
View ArticleContent Marketing: An Age-Old Strategy that Still Works Today
Content marketing has become one of the buzzwords in the business marketing world. Many claim this is a new way to market. That is not correct. Providing valuable content to lure prospects and visitors...
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